What does video production have to do with your success, and how can you make it work for you? Excellent questions... with some excellent answers.
Not everyone can have every skill. Unless you run a video production company, chances are, it’s not among your greatest skills. That’s okay. We don’t have expertise in dog training, peach cobbler making, boutique suit tailoring or whatever skill you do so well. Civilization is, after all, built on the division of labor.
But guess what we’re good at? That’s right: Producing videos that reach your prospects and customers. When you have videos working for you, you’ll see greater interest and sales. You’ll expand your market reach. You’ll build a name for yourself, and your competitors who don’t use video won’t be able to compete.
Do you want to reach a niche customer base? Trying to reach a significant cross-section of the local, regional or national audience? Video is a key tool in your marketing suite. It’s time to find out more about it.
Video Production: The Missing Link?
Most companies deem video production services to be beyond their reach. They assume that until they’ve exhausted blogging and social media and other “free” services, video isn’t an option. After all, it “costs so much money!” But this is faulty thinking.
For one thing, your time is worth a lot. It is your most valuable commodity, in fact. With time, you can develop new products and fine-tune your services to please your clients and customers more effectively. You can keep the books, manage your team, plan events and spend time with your family. Think of how much time you suck up posting to your blog and running social media channels, and for what? How’s your ROI, really? If your answer isn’t “freaking amazing,” then you’re pouring your time – and therefore your money – down the drain.
Video, though, brings a wealth of possibilities. For a reasonable price, you can create the most valuable piece of content on the web today. Users are more drawn to video than any other medium. Wouldn’t it be nice to know that, even if you have to pay a smidge more for commercial video production, your content is actually being seen for once?
Truly, professional video production may just be the missing link you’ve been searching for when it comes to marketing. But not if you don’t work with a video editing company you can count on.
A Production Company You Can Count On
So how do you find the audio video production company that will actually build your business rather than just draining your bank account? This is an important question to answer, and therefore it’s crucial to do your research. Here are a few characteristics to look for when choosing a video producer:
- Time in the business: In rare cases, a brand-new video company may have the chops to product grade-A short films. For the most part, though, leave the newbies to cut their teeth on others. You need a company that’s been in the business for a decade or more and knows what they’re doing.
- Ad placement and inbound marketing expertise: Video is great, but not if you don’t know what to do with it next. Work with a production service that can then leverage the power of your video online through ads, blog posts and social, and on-air through the right television networks.
- Happy clients: If your video production company can’t point you toward other happy clients and offer successful campaign metrics and stories, run away and don’t look back. The proof is in the pudding, as they say, so look for companies with lots of that pudding.
Need Video Help? Just Click or Call
Don’t kid yourself. Your audience knows the difference between a quality video and one with low production value. Whether you’re an established company working in a building downtown or a startup operating out of someone’s basement, you need professional help creating a video people will actually take seriously.
That’s where Redvo Advertising comes in. With years of experience in a variety of media, from radio to video to web, we understand the range of what’s possible and know how to choose the best one for you. Plus, we know how to combine video production with other marketing techniques to create the most effective results overall.
Are you ready to learn more about video production? Give us a call at 323-543-4141 or email us today. Our team will help you think through your video goals, answer your questions, and set you on the path to video success. This marketing tactic is exploding, so don’t wait to chime in and grab your market share. You can’t afford to dally, so don’t. Get in touch now.