How can Hispanic marketing be that different from run-of-the-mill marketing services? And why should you make an effort to find a targeted marketing mix? We’ll tell you.
If you serve the Latino population, Hispanic marketing services are critical. Whether your clients are almost all Hispanic or only represent a subset of the people you serve, it’s critical you represent them in your advertising. Otherwise, you’re neglecting the people you could help and hampering your own ability to grow.
It’s no secret the Hispanic population in the United States is growing at an enormously fast pace. Living in the United States, there are an estimated 60 million Hispanics comprising about 18% of the population. It’s projected that Hispanics’ buying power is growing at a record pace, reaching almost $2.5 trillion by 2022.
For the past 10 years, Hispanics have influenced the typical market trends. Hispanics maintain strong ties to their cultural background. This is why advertisers know that they have to develop new creative to target the Hispanic population. First-, second-, and third-generation Hispanics behave differently from generation to generation and from state to state.
Our proven, award winning creative advertising campaigns have helped many of our clients grow their business by utilizing Hispanic media. We’ve built solid partnerships with all the Hispanic media companies such as:
Together, we can leverage these powerful platforms to increase your advertising campaign success.
But before you can make a detailed marketing plan, it helps to know why exactly Hispanic marketing is helpful. Plus, you’ll want to understand why you should focus on it and how you can get the help you need. Let’s take a look.
Why Focus on Hispanic Marketing?
Lots of companies offer Hispanic marketing services without actually tailoring those services to the Hispanic population they’re supposedly serving. It’s not enough for a Hispanic marketing agency to translate their advertising into Spanish and then toss it out there, hoping something sticks.
Why not? Because different cultures take different approaches to purchasing, searching and working with businesses. They use different devices and apps. They spend their time in different places and confer with different members of the family. Also, they need different services, live in different neighborhoods, raise their children differently and bring different values to their households. Emotionally, they respond to different messaging.
Without overgeneralizing, for instance, many Latinos care more about family-friendly messaging than they do about ads that highlight individual success or striving. Then again, depending on your offer, that might not always be the case. If you are targeting Latino teenagers and their parents to sell educational tools, for instance, an ad that focuses strongly on the success of the individual is important. If you want a Latino advertising agency that understands these differences, it’s important to do your research.
Hispanic advertising means reaching the people who really matter to you. Not just all Hispanic people in your area, but the exact segment who will buy your products and services. The mistake that general marketing agencies make is thinking that “Hispanic” is enough of a niche in and of itself. But of course, that’s ridiculous. Instead, we create a detailed audience profile, so you can find the people who are actually likely to come to you for help.
Naturally, we help in other ways as well.
How Can a Hispanic Marketing Professional Help You?
So, the question becomes, how does a Hispanic marketing strategy really help you? It’s hard to encompass everything they can do for you in one simple page. But here are just a few examples of the services we provide our customers.
- Spanish advertising that is genuine, eloquent and culturally appropriate
- Emotional approaches to ads that actually resonate with your intended audiences
- Clear, brief and powerful positioning in the market that helps you stand out from your competitors and build an ever-more-tailored brand
- Expert targeting of your unique selling proposition, helping differentiate you from your competitors without looking cheap or salesy
- Close matches between messaging and advertising medium, from television to radio to digital strategies
- The right combination of strategies, from blogging to expert web copy to native advertising
Moreover, we never take a one-size-fits-all approach. We sit down with you and explore your goals and your business carefully. Only then will we create a suite of strategies to target your exact audience. No longer will you flail and struggle to make your mark; now it will come easy. As your business grows, you will see further opportunities for advertising. We can help you exploit them most effectively. You have a good business, and people need to know about it. It’s time for some marketing that actually works, isn’t it?
Time for Marketing that Works
Are you tired of marketing that doesn’t work? That doesn’t seem to pull in clients, and that leaves you feeling defeated? It’s time to stop paying for advertising that doesn’t work. Give up on hopelessness and despair and commit to a better approach. Once your advertising efforts start to pay off, you’ll feel much better. Plus, the more people you draw in through inbound marketing and ads, the more you’ll benefit from word-of-mouth marketing as well. Doesn’t that sound pretty good?
When you’re ready to pull the trigger on your Hispanic marketing efforts, don’t wait any longer. Each day you delay gives the competition more time to catch up. Don’t look any further for Hispanic advertising agencies. Our team is here to help you get the qualified, targeted and effective marketing you need. You’ll love our simple and affordable approach that’s proven to work time after time. Give us a call at 323-543-4141 or reach out online today to find out more.